Our London Correspondent Nick Ayton looks at recent events that are reshaping cinema in addition to entertainment, Disney ransomware with Johnny Depp in addition to how the Hollywood swamp is long overdue for draining…
Nick Ayton “the Sage of Shoreditch” is instantly Co-Founder of The 21Million Project.
Ransomware is precisely the beginning
I enquire yous why would yous go out your Master Film reels on your network with access to yous know who… Are yous mad or is the manufacture only dumb? So Disney gets hacked in addition to the latest Pirates of the Caribbean Area could go costless for all to enjoy…
The marrow operating model of Hollywood is clearly creaking at the seams in addition to beingness challenged on all fronts, non precisely past times those demanding equality.
Outsiders in addition to instantly those who take keep been constituent of it, are instantly finding mutual footing critical of an manufacture virtually to go reshaped on a scale non seen before.
Rotten Industry
I am a huge moving painting fan in addition to dearest the excitement of seeing someone else’s vision, every bit they tell their storey that takes yous through a rollercoaster of emotions, draws yous inwards in addition to leaves its mark. We sentry to go entertained, to learn, to go enthralled in addition to a piddling scared, to laugh, to squall in addition to acquire angry in addition to reminisce virtually bygone days.
But in addition to thus the enjoyment is oft brusk lived with stories bubbling inwards the background of sexism, continuing discriminatory behaviors, the inequality, the full general lack of honor that goes beyond hearsay. Unfortunately, it leaves a bigger impression in addition to removes much of the luster.
Are yous left wondering if the woman someone creative someone although doing a bright undertaking to a greater extent than oft ‘stealing the show’ is paid the same every bit the leading male? Whether the people from unlike ethnic groups were fifty-fifty considered for a leading role? Whether the musicians, the script writers, the creatives on which everything depends genuinely got paid their attribution?
Dirty practices
So where to start every bit at that spot is thus much rotten virtually the manufacture dominated past times the Hollywood model designed inwards an historic menstruation where the few studio founders wielded cracking ability but in addition to thus it was they who construct the manufacture from the footing up.
Yes, the footing has changed, but the Film in addition to Entertainment manufacture hasn’t.
It has resisted alter because the model is a organisation that serves those at the top, those inwards power, those that every bit kingmakers take keep a disproportionate amount of the fiscal success, carefully hidden with opaque accounting techniques.
How tin success at the box utilisation genuinely work organisation human relationship for a internet operating loss afterward fans spent billions on theatre tickets, pay for stance in addition to buying the boxed sets? How?
Faking history
And in addition to thus at that spot is the Hollywood approach to ‘whitewashing’ cultures in addition to faking history every bit a bunch of truths to represent a political agenda. It is all really smelly.
The major studios are protected because they oft agree the pocketbook strings, command the ‘pot’ of money in addition to convey inwards the investment needed.
It is difficult plenty to come upward up with the create idea, the concept. Harder withal to acquire it funded. And the fans never acquire a sniff of investing inwards their favorite show.
The means Film (content) is funded is besides a barrier to entry in addition to a protectionist layer that is belongings dorsum progress.
And when cracking content is generated distribution oft comes with strings attached in addition to why the platforms Netflix in addition to Amazon are instantly the content creators controlling the halt to halt provide chain.
New movement
The 21Million Project is a epitome for Libertarian funding in addition to filmmaking to tell the ultimate storey around don’t desire to go told – the Bitcoin Revolution that offers novel ways of running industries inwards a fair, transparent in addition to opened upward way.
This is the large promise for releasing the manufacture from the traveling pocket of the few in addition to giving it a novel futurity where the creators, the content owners, the talent determine who consumes what they take keep created in addition to where they every bit the creatives determine how every penny is distributed, knowing their IP, their value is recorded on an opened upward ledger for all to see.
There are many protagonists, agitators in addition to Libertarians trying to alter the means Hollywood works. With several activist groups - Women Occupy Hollywood founded past times Ivana Massetti in addition to others including Patty Arquette pushing for alter with Gender in addition to Pay Equality.
The Equal Rights ‘ERAAction’ grouping fighting for equality in addition to Equal Means Equal vocally supporting fairer deals for everyone because it matters.
There are dozens of groups responding to it seems weekly tidings where sexism reveals its ugly caput in addition to discrimination continues every bit a daily event.
And instantly these movements take keep a novel supporter called the Blockchain, that reveals the bad behaviors, strips out the non value- adding ‘middlemen’ in addition to is the render of liberty, of trust where everyone plays an equal part.
Fair Trade for Movie Making
Are nosotros seeing the emergence of Fair Trade for moving painting making every bit a Certification of Equal Rights, Liberty in addition to Fairness?
Maybe…but it is clear a novel operating model is needed in addition to this is the genesis of The 21Million Project, a novel operating model that delivers a novel means to finance the making of content past times turning investors into fans in addition to fans into investors, where activities are transparent in addition to everyone tin go rewarded in addition to acquire involved, contributing to making the best content possible , a novel platform for managing attribution in addition to controlling what content is consumed, creating a novel Indy Media Production Company on the Ethereum Blockchain.
21Million delivers a novel approach. It’s a gender equal, pay equal non-sexist approach to cinema in addition to TV making, where everyone tin brand a contribution in addition to do goodness from success, where the content is the property in addition to everyone tin do goodness from sale of that asset, from a royalty for perpetuity, where operations in addition to costs are transparent in addition to where Trust in addition to Fairness is returned.
21Million ICO is planned for twelfth June.
Fans tin invest inwards the things they desire to sentry in addition to attention virtually in addition to tin acquire immersed inwards the sense of filmmaking, making a contribution because it matters. Knowing equality is respected in addition to the content hasn’t been tampered with.
It is fourth dimension to drain the swamp everyone knows needs draining.