The Singapore-based companionship Easter Egg Pte Ltd developed an application that changes the means you lot approach gift giving. The application is at in 1 lawsuit available on Google Play as well as Apple App Store as well as has hitting the Indian market.
According to the Indian paper The Economic Times, the application has already had transactions worth $50,000 since v as well as a one-half calendar month of its launch.
Easter Egg currently works inward Republic of Republic of India as well as Singapore, amongst services said to expand to Canada, USA as well as Dubai soon.
India is speedily becoming 1 of the prospective markets for Blockchain-based technologies.
Thursday, Cointelegraph wrote close an Indian banking concern partnering amongst Deloitte to role Blockchain to trim merchandise finance processes from weeks to hours.
Creating experiences
Picking upwardly birthday presents or anniversary gifts is tricky plenty but what makes things worse is if you lot select to exercise it across the world. Now it’s possible to mail friends as well as menage unit of measurement vouchers that enable them to conk products as well as services of their liking using Blockchain technology.
What is prissy close Easter Egg is that non solely tin users gift each other vouchers for restaurants as well as pubs etc. They tin likewise portion experiences similar Yoga or Karaoke amongst each other.
This makes it easier to pick gifts for friends who select varied interests.
Akshay Ananth, co-founder of Easter Egg told ET:
“You tin live on anywhere inward the globe as well as if you lot select friends or menage unit of measurement inward Bengaluru, Pune or Singapore, you lot tin gift them digital vouchers to varied experiences from a beer to a human foot massage or a trip to an organic farm or a museum.”
Reinventing loyalty programs
Blockchain engineering scientific discipline has the possibility of redrawing as well as reshaping loyalty programs as well as betoken systems.
At the 2d if you lot are using a loyalty programme at a shop or an airline or a hotel, you lot are tied upwardly as well as select no selection but to conk on using the service provider or shop till you lot accumulate plenty points.
With a Blockchain-based system, at that topographic point is a possibility of freeing upwardly the users as well as using a universal organization across multiple vendors.
Easter Egg is a skillful instance of that. Sandeep Sangli, a co-founder at Easter Egg says inward a Times of Republic of Republic of India article:
“The advent of Blockchain engineering scientific discipline has helped us rethink the means nosotros await at gifting, loyalty as well as rewards. Today most vouchers are tied to a construct as well as they cannot, inward most cases, live on shape-shifted to live on used amongst only about other brand. Our solution volition convey vouchers, loyalty points as well as payments, all on 1 unmarried platform.”
Funding
Services similar Easter Egg are a slap-up thought inward theory but unless as well as until they conk popular, they can’t actually conk off the ground.
A Singapore-based early on phase investment companionship Wealthy Ideas has lay inward $400,000 into Easter Egg, reports the Hindu Business Line.
This kind of funding tin hopefully aid the line solid conk off the ground. People, however, really ask convenience as well as ease of role at the halt of the day.
Going through the reviews the users select been writing for the app, most people exercise appear to similar it but every bit 1 user Gowri Shannon Shanmugam wrote on Easter Egg’s facebook page,
“It’s a prissy app as well as a skillful initiative. But it’s a flake frustrating because when it was to live on used, nosotros works life out that the salon nosotros went to had no thought it was fifty-fifty tied upwardly to the app. Hence, they were quite inward a frenzy figuring it out.”
Possibly teething troubles due to early on days but apps ask to interpret into bend proof experiences on the solid soil to live on successful inward the existent globe as well as that is the commutation to success inward long-term for such initiatives.